+Social Good

Globe transmits 11 Lawin-related SMS alerts to customers in Northern Luzon

Globe Telecom sent out 11 text messages, warning customers of potential dangers coming from typhoon Lawin. This can be regarded as a social good initiative of the telecom despite the fact that it conducted it for legal compliance.

According to Globe Senior Vice President for Corporate Communications Yoly Crisanto, transmittal of the text messages was undertaken in coordination with the National Disaster Risk Reduction and Management Council (NDRRMC) at no cost to consumers. “Globe will continue to support government initiatives specially in using our network to disseminate information to help ensure the safety and security of our customers,” Crisanto said.

Taking exception to claims made by Sen. Grace Poe that were relayed to the press on Sunday, Globe said 9 of the total 11 text messages directed to customers in Northern Luzon were sent out prior to the typhoon’s landfall while 2 SMS blasts were released after the landfall. NDRRMC crafted all the messages and relayed to Globe for transmittal, Crisanto said.

Globe sent out the initial text message at around 11:29 am on Wednesday, October 19, to more than 1.5 million mobile numbers. The text message read as follows: “TY LawinPH severe danger over Cagayan, Isabela, Kalinga, Ifugao & Mt. Province, Moderate to heavy damage. Evacuation is advised. On the other hand, the last message, which was sent out to around 3.5 million customers at around 8:15 am last Thursday, October 20, read as follows: Typhoon Signal #3: STY #LawinPH severe danger over La Union, Benguet, Nueva Vizcaya, Quirino and Northern Aurora in 18 hours. Moderate to heavy damage. Stay in safer evacuation areas.”

Crisanto said the mobile disaster alerts sent by Globe includes critical information that communities at risk can use to prepare for and respond to disaster. The alerts were directed to customers in Cagayan, Isabela, Apayao, Abra, Ilocos Norte, Ilocos Sur, Mt. Province, Kalinga, Ifugao, and Calayan group of islands.

Separately as part of its #StaySafePH advocacy, Globe Telecom’s prepaid brands namely Globe Prepaid and TM also sent out SMS messages, reminding customers of precautionary steps prior to the typhoon’s landfall.  Within 24 hours of the typhoon’s landfall, Globe was able to restore telecommunications services even in the areas badly hit by the typhoon. With mobile signal and internet services fully available, the company immediately provided Libreng Tawag, Libreng Charging and Libreng Internet services in 46 areas. On top of the free services, Globe deployed relief operations in 4 areas namely Ilagan City, Isabela; Tuguegarao City, Cagayan; Vigan City, Ilocos Sur and Laoag City, Ilocos Norte.

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